I know a lot of teachers. My mother is a teacher, my sister is a teacher, lots of my uni mates ended up as teachers and I had some absolutely spectacular teachers when I was at school. But they are a profession under siege politically, financially and increasingly from the general public. I very firmly…
Nobody can have escaped the news that Facebook data was used by Cambridge Analytica to allegedly attempt to influence the outcome of US and possibly Brexit elections. At the most basic level what Cambridge Analytica did was build a segmentation model based on collecting as much available data as possible to divide people into groups…
Do I really always have an app for that?! I’ve never really thought of myself as a Millenial… sure, I was born in the late 80s so the marketing types definitely put me in that bracket, but I never thought I was ‘all about experiences’ or living my life through social media. I am starting…
In a few week’s time IKEA, the Swedish furniture giant, will open some of it’s first non-warehouse stores. One of these will be at my local shopping mall, Westfield Stratford. This is quite a significant change for a brand that has always relied on being able to touch and feel the products you are buying…
Today I looked back in my Amazon purchase history, Amazon keep a record of every purchase you have ever made and my first was an ‘Alias’ boxset on 31st July 2015 at what would now be considered the princely sum of £34.99. Back then Amazon sold mostly books and DVDs and you ordered something and it…
