In a few week’s time IKEA, the Swedish furniture giant, will open some of it’s first non-warehouse stores. One of these will be at my local shopping mall, Westfield Stratford. This is quite a significant change for a brand that has always relied on being able to touch and feel the products you are buying…

Today I looked back in my Amazon purchase history, Amazon keep a record of every purchase you have ever made and my first was an ‘Alias’ boxset on 31st July 2015 at what would now be considered the princely sum of £34.99. Back then Amazon sold mostly books and DVDs and you ordered something and it…